Step up overseas expansion centered
on our three growth strategies and
promote further business localization.

Sekisui House will use the superior quality and advanced technologies it has cultivated in Japan to provide new value in housing markets overseas. We expect needs for safety, security, comfort and environmental friendliness to increase overseas as well as in Japan. We have already commercialized some of our technologies and expertise to help resolve social issues around the world: our environmental technologies including net zero energy housing (ZEH) that helps to achieve a decarbonized society while providing customer comfort, and our advanced community-building expertise, a feature of which is the Gohon no ki project that embraces the surrounding ecosystem.

We currently do business in three countries other than Japan—the United States, Australia, Singapore—where we anticipate ongoing, steady growth in housing demand. As an initiative to realize our long-term vision, we will strengthen our three domestic business models (built-to-order, supplied housing and development) in each of these countries. To date, we have mainly focused on development, but we will evolve the overseas business by also stepping up the rollout of our growth strategies for built-to-order businesses (homebuilding, rental housing contracting and others) and supplied housing businesses (property management, rental housing management and others) in harmony with our area strategies for each country. As an essential measure for expanding our diverse businesses globally, we will promote greater localization with a focus on prioritizing relationships of trust with outstanding local partners and cultivating capable local human resources who understand Sekisui House’s philosophy and vision. We will extend the Sekisui House brand worldwide by harmonizing our housebuilding expertise with the ideal housing for each country.